I found this article by Jenna Wortham interesting because while it tells you about Amazons new “Kindle Fire” color touch-screen tablet, much of the article is about its dominant competitor Apple.
Just as our generation has seen the evolution of computers and Internet, we have also seen the industry become a monopoly for Apple products. That’s why I’m wondering if anyone will bother buying this product even if it’s half the cost of the Ipad, with more perks.
“We’re building premium products at non-premium prices,” said Mr. Bezos (Amazon’s founder and chief executive). “We are determined to do that.” Bezos also comments in spite of Apple, saying, “That model that you are responsible for backing up your own content is a broken model.” This comment is in reference to the cloud computing that allows you to save information digitally, or without the need to sync with cords.
Despite the Kindle Fire being more financially friendly in this bad economy, I still don’t think it stands a chance against the Ipad that’s sold 29 million in the last 15 months. I think the mindset amongst consumers strictly sticks to Apple products.
I think Apple sells a lifestyle with its products. Movies depict a certain type of person using his/her MacBook, and even the Apple ads compare their hip, young guy to the outdated PC model. Apple is all about constantly selling itself. I think the iPad is so popular partly because of the brand attached to it. The aesthetic value and name that come with Apple products are a strong form of marketing. Even though the Kindle Fire is new and relevant and competitive, Apple keeps its customers happy already, and the competition isn't that important when consumers are already sold on the Apple lifestyle.
ReplyDelete